• Airline Branding: Too Many Missed Opportunities to Capture Goodwill
  • Passenger Experience Fail: Newark’s Desperate Cash Grab
  • ROI of Social? How about $25m Annually…
  • A New Trend: Sponsored Tweets by CUSTOMERS to Trash an Airline??
  • British Airways Should Ignore Privacy Group Concerns
  • jetBlue Trying to Get Away With It by Launching a Gameshow!
  • Air Asia Rebranding to the Tune of $5 Million USD
  • Points for Thoughts: Virgin America’s Quest to Know its Customers
  • Plugged in with Aerolineas Argentinas: Creating Social Expectations
  • Humanization is the Name of the Game for Tweeting Customer Service
  • Alaska Airlines Debuts New Terminal 6 at LAX
  • EY + MCFC: Leveraging Sponsorship Investment to Offer Customer Experiences
  • Special Airline Business Report: Social Media as More than a Tool for Marketing
  • Is “Automated” Bag Drop Really Saving Anyone Any Time?
  • Engagement 101: AirAsia Continues to Innovate with “100th Dragon” Contest
  • Video Posted: Airline Business NCM London
  • Social Distribution 2.0(12): My Presentation at Airline Business NCM London
  • Why Airlines Need to Reconsider What “Loyalty” Is Today…
  • iPhone Apps for Airports that do not even Offer Free Wifi?
  • Who Killed Rico? Air New Zealand’s Clever Move to Phase Out the Loveable Lunatic…
  • Using Social Media to Charter a Plane? Virgin America says OK!
  • Key Takeaways After 4 Days of the Dubai Air Show…
  • Presentation from ICCA 2011: Social Media and the Airline Industry
  • We’re Making History!
  • IATA World Passenger Symposium 2011: Singapore
  • Airbus Air Transport Seminar Latin America: Presentation in Miami, 04 October 2011
  • New Whitepaper Out Today! (Hint: Download it Here!)
  • Prioritizing Precious Expenditures: Livery Design or Customer Experience?

A New Trend: Sponsored Tweets by CUSTOMERS to Trash an Airline??

Published 4 September 2013 at 02:08 - No Comments

For those few airlines that walk the cutting edge in employing a social strategy for interacting with key customers, the dreaded era or Twitter and Facebook actually trying to monetize is well into maturity. Indeed, the days of a company broadcasting its message to every one of its social followers for free have long passed, […] IWEBIX Webdesign

What the $15 Billion Virtual Goods Market Can Teach Airlines and Hotels

Published 4 November 2012 at 15:02 - No Comments

As I chatted with my friend in Europe well into the night last night on my iPhone, I accidentally stumbled into the “store” of the LINE app I was using to conduct the chat. With the click of a button, I could buy entire volumes of cutesy “stickers” featuring some cartoon-like character that I could […]

Customer Engagement Strategy for the Airline Industry