Social Media Just a Fad, Huh?

This may not be directly airline-related per se, but the 5.8-magnitude earthquake that struck my native Virginia this afternoon says a lot about the influence of social media.  Facebook said that news of the earthquake appeared on the status of 3 million users by 1:55pm, just four minutes after the quake struck!  Twitter counted 5,500 tweets per second in the minutes after the quake, and 40,000 total quake-related tweets within a minute–more than when bin Laden was announced dead in May. The activity recorded today was equal to the catastrophic Japan earthquake in March, which shows what is becoming the preferred method of information exchange…

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Customer Engagement Strategy for the Airline Industry