Airbus Air Transport Seminar Latin America: Presentation in Miami, 04 October 2011

I’ve posted my presentation from Airbus’ Air Transport Seminar for Latin American carriers, which took place today at the Sonesta Bayfront Hotel in Coconut Grove, Florida, USA.

This is a general overview of the state of social media in the airline industry, focusing on how social media has changed the traveler lifecycle and how airlines can better engage customers as a result. The audience included representatives from over 20 Latin American carriers.

View the video of the presentation, which includes screen shots of all necessary visual materials below!

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Customer Engagement Strategy for the Airline Industry