IATA World Passenger Symposium 2011: Singapore

I will be participating in a panel discussion entitled “Let the Customer Find You: Delivering the Right Distribution Mix” at the IATA World Passenger Symposium in Singapore this week. IATA has been a vital player in “simplifying the business” of airlines, and hopefully this panel will provide insights into the evolution of distribution and, my personal angle, how social media is impacting that. Joining me will be Lars Denlew, Director of Portfolio Management for SITA in London; John Chapman, VP Amadeus Airline Group-Asia Pacific based in Singapore; and Cormac Whelan, CEO of Datalex based in Dublin.

If interested, you can find the conference programme here.

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Customer Engagement Strategy for the Airline Industry