Airbus Air Transport Seminar China: Presentation in Granada, Spain; 20 October 2011

I’ve posted my presentation from Airbus’ Air Transport Seminar for Chinese carriers, which took place today at the M.A. Nazaries Hotel in Granada, Spain.

This is a general overview of the state of social media in the airline industry, focusing on how social media has changed the traveler lifecycle and how airlines can better engage customers as a result. It is a similar presentation that I gave to Airbus’ Latin American customers in Miami a few weeks ago, with some examples and statistics changed for China. The audience included approximately 20 Chinese airline executives and more than 10 officials from the Chinese aviation authority.

Unfortunately, I do not currently have video footage available, but I have included some photos.


Also, see the conference agenda here.

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Customer Engagement Strategy for the Airline Industry