United Scores Big with Travel App

I have always had more admiration for he or she who makes a mistake, admits it, and corrects it than I have for the person who denies the mistake occurred.

While I’ve been critical in this space before of United’s approach to social and mobile, I fully commend them for scoring big with their new travel app. It’s full of information, easy to use, fast, and a great step in the right direction to getting back on the right side of the social/mobile curve.  Well done, United!

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Customer Engagement Strategy for the Airline Industry