Alaska Airlines Debuts New Terminal 6 at LAX

Alaska Airlines debuted its “Terminal of the Future” this week in Los Angeles International Airport’s Terminal 6 (read more about it from our friends at Future Travel Experience here). I have been critical in this space before about airlines introducing new technology without thinking the entire process through, often due to a lack of trust in their human resources or in the capability of travelers to learn new processes, but based on Alaska’s track record, I would suggest they have as good a shot as anyone does to get it right. I’m excited to see how customers will adapt to the new Alaska Airlines travel process at LAX, and looking forward to some great results!

The new Alaska Airlines Terminal 6 @ LAX


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Customer Engagement Strategy for the Airline Industry