Plugged in with Aerolineas Argentinas: Creating Social Expectations

I flew with Aerolineas Argentinas for the first time recently, and was pleased to see the efforts they are making to engage customers socially.  Now let’s hope that the execution matches the expectation.

I’ve said many times, companies do not need to be omnipresent in social media. But if they are going to enter into a space, then they must be active with it.  By having a presence on any social network, an expectation is created by the users of that network that the company will be as engaged as they are. There’s nothing wrong with not playing in any particular game, but if you are going to participate, you don’t want to be standing on the sideline.

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Customer Engagement Strategy for the Airline Industry