AIRticulate

Archive for Ancillary

What the $15 Billion Virtual Goods Market Can Teach Airlines and Hotels

As I chatted with my friend in Europe well into the night last night on my iPhone, I accidentally stumbled into the “store” of the LINE app I was using to conduct the chat. With the click of a button, I could buy entire volumes of cutesy “stickers” featuring some cartoon-like character that I could […]

Is “Automated” Bag Drop Really Saving Anyone Any Time?

Automation seems to be the name of the game in the airline industry these days. Whether the motivation is to eliminate errors or reduce staffing head counts, the chances of actually dealing with a live individual during your travel experience are becoming slimmer every day. But as I continue to see this trend playing out, […]

How I Lost 10kg in an Hour: The Secret to Flying Ryanair!

I’ve flown like an animal before. Such is the most accurate way I can describe my experience flying easyJet out of London’s Luton Airport, a hotbed of low-cost carrier activity. While my bag drop was simple and straightforward (though I’d hate to go through the full check-in process there), from the moment I left the […]

Social Distribution 2.0(12): My Presentation at Airline Business NCM London

It’s a sunny Winter morning here in London, and I’m about to participate on a panel discussion with Ursula Silling, Founder & CEO of XXL Solutions; Rauno Parras, Chief Commercial Officer of Estonian Air; and Tom Bacon, Principal of Tom Bacon Consulting. Please view my individual presentation below, which highlights how social media is impacting […]

A Question About Ancillary Revenues…

Just a question that’s on my mind after hearing the discussion at IATA’s World Passenger Symposium today in Singapore. With their ancillary revenue strategies, are airlines around the world winning the small battles only to prepare to lose the war?  I’ll follow up more on this later….

Customer Engagement Strategy for the Airline Industry

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