AIRticulate

Archive for Distribution

Creative Marketing: Candy as Payment?

How’s this for creative marketing? Train travelers using the Sanriku Railway network in Japan’s Iwate Prefecture can now use KitKats as train passes. The concept is part of a scheme by Nestlé to rejuvenate tourism in the northern province, following the devastating effects of the 2011 T?hoku Earthquake. Customers can buy special packs of KitKat for less […]

Social Distribution 2.0(12): My Presentation at Airline Business NCM London

It’s a sunny Winter morning here in London, and I’m about to participate on a panel discussion with Ursula Silling, Founder & CEO of XXL Solutions; Rauno Parras, Chief Commercial Officer of Estonian Air; and Tom Bacon, Principal of Tom Bacon Consulting. Please view my individual presentation below, which highlights how social media is impacting […]

IATA World Passenger Symposium 2011: Singapore

I will be participating in a panel discussion entitled “Let the Customer Find You: Delivering the Right Distribution Mix” at the IATA World Passenger Symposium in Singapore this week. IATA has been a vital player in “simplifying the business” of airlines, and hopefully this panel will provide insights into the evolution of distribution and, my […]

Interviews Posted

Hi guys. I don’t have time at the moment to put a separate post for each, but I’ve gotten some great interviews so far at the Amadeus Airline e-Commerce Conference in Cannes, France this week.  You can check them out at http://www.youtube.com/airticulate, although I will follow up with some posts on them later. Jerome Letissier, Amadeus: […]

Customer Engagement Strategy for the Airline Industry

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