AIRticulate

Archive for E-Commerce

What the $15 Billion Virtual Goods Market Can Teach Airlines and Hotels

As I chatted with my friend in Europe well into the night last night on my iPhone, I accidentally stumbled into the “store” of the LINE app I was using to conduct the chat. With the click of a button, I could buy entire volumes of cutesy “stickers” featuring some cartoon-like character that I could […]

Using Social Media to Charter a Plane? Virgin America says OK!

I like clothes. And I like social media. So it’s no wonder that I’ve been a member of Gilt Groupe, which offers “luxury” goods online at lower margins, with the aim to make up the discount with volume sold. I was quite shocked to open my latest set of offers, however, and see one from […]

New Whitepaper Out Today! (Hint: Download it Here!)

How many times have you read  a whitepaper that introduced new vocabulary to the English language? Specific to the aviation industry? My latest one (done in conjunction with SimpliFlying) does exactly that, introducing a concept called “Airrogance“, which is essentially arrogance applied to the airline industry when airlines fail to engage their customers in a two-way […]

Interviews Posted

Hi guys. I don’t have time at the moment to put a separate post for each, but I’ve gotten some great interviews so far at the Amadeus Airline e-Commerce Conference in Cannes, France this week.  You can check them out at http://www.youtube.com/airticulate, although I will follow up with some posts on them later. Jerome Letissier, Amadeus: […]

If You Want to Engage Your Customers, Recognize Them First!

Airline best practices in e-commerce are rapidly evolving as airlines continue to devise methods to pull more business into their direct channels. The more airlines can get around ravenous middlemen in the sales process, the more of the sales price of any ticket sold they get to keep. But while the effort is increasing, the […]

Stick to the Point!

If my last post picked on United Airlines for leaving key information out of a message, this post will highlight the opposite extreme–including too much information so as to jumble a message. United has a corporate initiative called “Eco-Skies” designed to promote corporate responsibility to the environment. A noble cause, UA came up with a […]

Customer Engagement Strategy for the Airline Industry

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