AIRticulate

Archive for Sales

Creative Marketing: Candy as Payment?

How’s this for creative marketing? Train travelers using the Sanriku Railway network in Japan’s Iwate Prefecture can now use KitKats as train passes. The concept is part of a scheme by Nestlé to rejuvenate tourism in the northern province, following the devastating effects of the 2011 T?hoku Earthquake. Customers can buy special packs of KitKat for less […]

IATA World Passenger Symposium 2011: Singapore

I will be participating in a panel discussion entitled “Let the Customer Find You: Delivering the Right Distribution Mix” at the IATA World Passenger Symposium in Singapore this week. IATA has been a vital player in “simplifying the business” of airlines, and hopefully this panel will provide insights into the evolution of distribution and, my […]

Icelandair Denver Photo Contest: Engaging and Effective Route Launch

I have been a part of route launches before, and I would say that for the most part, the only way the inaugural flight of a new route ever goes out full is if the tickets have been heavily discounted with promo fares. The ticket giveaway promotion is something I’ve been a proponent of for […]

How Mango Airlines has Succeeded in Customer Engagement (CEO Interview)

Everyone reading this blog, I’m safely assuming, books most of your airline tickets online. Without question, it is the easiest and most cost-effective way (for all parties involved) to make a booking. So it makes sense that a startup airline would focus its distribution strategy around direct online sales. However, imagine if you were tasked […]

Experiential Search, Speed and Mobile Integration Highlight Key Themes from Amadeus Airline e-Commerce Conference

With his large responsibility as VP of Product Development for Sales and e-Commerce Platforms for Amadeus, Denis Lacroix doesn’t often know when he’ll get to go on holiday. What he does know, however, is that he wants to see Lady Gaga. And thanks to that, passengers around the world are now able to search for […]

Customer Engagement Strategy for the Airline Industry

Webdesign