Air Asia Rebranding to the Tune of $5 Million USD

AirAsia is setting aside approximately USD$5 million for corporate rebranding. According to Group Head of Commercial Kathleen Tan, the exercise will include a new look and feel to its main office, check-in counters (starting with Bangkok, Jakarta and Kuala Lumpur), advertisements and aircraft, as well as a revamped flight attendant uniform. I’ve always been leery […]

Engagement 101: AirAsia Continues to Innovate with “100th Dragon” Contest

By now, we should all be used to seeing innovative marketing campaigns from AirAsia. While the airline continues to adapt its route structure to the changing aviation landscape in the Far East, one thing that has remained consistent is its dedication to innovative, engaging approaches to brand communication. And that doesn’t just mean outbound. Instead, […]

Customer Engagement Strategy for the Airline Industry