AIRticulate

Engagement 101: AirAsia Continues to Innovate with “100th Dragon” Contest

By now, we should all be used to seeing innovative marketing campaigns from AirAsia. While the airline continues to adapt its route structure to the changing aviation landscape in the Far East, one thing that has remained consistent is its dedication to innovative, engaging approaches to brand communication. And that doesn’t just mean outbound. Instead, […]

Customer Engagement Strategy for the Airline Industry

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