AIRticulate

What the $15 Billion Virtual Goods Market Can Teach Airlines and Hotels

As I chatted with my friend in Europe well into the night last night on my iPhone, I accidentally stumbled into the “store” of the LINE app I was using to conduct the chat. With the click of a button, I could buy entire volumes of cutesy “stickers” featuring some cartoon-like character that I could […]

Special Airline Business Report: Social Media as More than a Tool for Marketing

The following article was written by Alex Thomas and published in Airline Business magazine on 20 February, 2012. A link to the original article is available here.  Enjoy! Given the rapidly evolving channels through which airlines can connect with their customers, developing a consistent strategy to maximise this opportunity can be problematic Cebu Pacific’s flight […]

Is “Automated” Bag Drop Really Saving Anyone Any Time?

Automation seems to be the name of the game in the airline industry these days. Whether the motivation is to eliminate errors or reduce staffing head counts, the chances of actually dealing with a live individual during your travel experience are becoming slimmer every day. But as I continue to see this trend playing out, […]

Customer Engagement Strategy for the Airline Industry

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