AIRticulate

Special Airline Business Report: Social Media as More than a Tool for Marketing

The following article was written by Alex Thomas and published in Airline Business magazine on 20 February, 2012. A link to the original article is available here.  Enjoy! Given the rapidly evolving channels through which airlines can connect with their customers, developing a consistent strategy to maximise this opportunity can be problematic Cebu Pacific’s flight […]

Video Posted: Airline Business NCM London

It took a few days, but we’ve finally managed to upload the video of Steven Klimek’s presentation from Airline Business’ New Commercial Models, Retailing and Merchandising conference in London (delay courtesy of poor hotel wifi connections). The presentation below is entitled “Social Distribution 2.0(12)” (get it?), and the screen presentation can be found in its […]

Social Distribution 2.0(12): My Presentation at Airline Business NCM London

It’s a sunny Winter morning here in London, and I’m about to participate on a panel discussion with Ursula Silling, Founder & CEO of XXL Solutions; Rauno Parras, Chief Commercial Officer of Estonian Air; and Tom Bacon, Principal of Tom Bacon Consulting. Please view my individual presentation below, which highlights how social media is impacting […]

Why Airlines Need to Reconsider What “Loyalty” Is Today…

Repeat customers may indeed be more valuable to an airline than new customers over time, as they represent a steady stream of revenue at a reduced acquisition cost. But how much revenue does a carrier need to give away for “loyalty” before the economic benefit of repeat versus new customers is flipped around? The goal […]

Presentation from ICCA 2011: Social Media and the Airline Industry

Below is the full version of my presentation at ICCA 2011 in Leipzig, Germany on social media and the airline industry. My presentation, “Two Paradigm Shifts in Travel and Three Ways to Drive Results,” looked into how social media is changing the travel industry and what airlines and airports can do to leverage social tools […]

Airbus Air Transport Seminar China: Presentation in Granada, Spain; 20 October 2011

I’ve posted my presentation from Airbus’ Air Transport Seminar for Chinese carriers, which took place today at the M.A. Nazaries Hotel in Granada, Spain. This is a general overview of the state of social media in the airline industry, focusing on how social media has changed the traveler lifecycle and how airlines can better engage […]

Airbus Air Transport Seminar Latin America: Presentation in Miami, 04 October 2011

I’ve posted my presentation from Airbus’ Air Transport Seminar for Latin American carriers, which took place today at the Sonesta Bayfront Hotel in Coconut Grove, Florida, USA. This is a general overview of the state of social media in the airline industry, focusing on how social media has changed the traveler lifecycle and how airlines […]

How Mango Airlines has Succeeded in Customer Engagement (CEO Interview)

Everyone reading this blog, I’m safely assuming, books most of your airline tickets online. Without question, it is the easiest and most cost-effective way (for all parties involved) to make a booking. So it makes sense that a startup airline would focus its distribution strategy around direct online sales. However, imagine if you were tasked […]

Customer Engagement Strategy for the Airline Industry

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