AIRticulate

Is “Automated” Bag Drop Really Saving Anyone Any Time?

Automation seems to be the name of the game in the airline industry these days. Whether the motivation is to eliminate errors or reduce staffing head counts, the chances of actually dealing with a live individual during your travel experience are becoming slimmer every day. But as I continue to see this trend playing out, […]

AMERICAN AIRLINES TAKES DELIVERY OF FIRST NEXT-GENERATION BOEING 737-800; SCORES BIG WITH ATTENTION TO DETAIL ONBOARD

Do you remember the first time you ever flew? What did you remember about it? How big the cabin was on the inside? How small those cars looked on the ground below? The pain in your ears from the air pressure, or perhaps the gum you had to chew to make it go away? Alice […]

Alice Liu (American Airlines) Provides Insight Into the Onboard Product Development Process

I had the wonderful opportunity to attend the handover of American Airlines’ newest 737-800 aircraft from Boeing, AA’s first featuring the innovative new Boeing Sky Interior, to depart from Seattle’s Boeing Field today for DFW. ┬áDuring the ceremony, I was able to get a one-on-one interview with American’s Managing Director of Onboard Products, Alice Liu, […]

Customer Engagement Strategy for the Airline Industry

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