Airline Branding: Too Many Missed Opportunities to Capture Goodwill

Public relations is a tricky animal, especially in the airline industry. Air travel is extremely volatile–externalities like weather and air traffic control often work against even the best airlines–which can significantly impact a traveler’s experience through no fault of the airline itself. And when a passenger’s journey is disrupted, logic often falls by the wayside […]

Turkish Airlines vs. Kobe Bryant: The Right Kind of “Engagement?”

As ABC zoomed in on Kobe Bryant’s scowl heading into a commercial break during the Los Angeles Lakers’ surprise loss to New Orleans on Sunday, the last thing I expected was to see Kobe smiling at me 10 seconds later. Due to various image incidents throughout his career, the world’s best basketball player today–and formerly […]

Half-Assing It: Why Airline Marketing Efforts are Incomplete

Your mind is already halfway there. You’ve worked 14-hour days for past month, developing your strategic plan. You’ve prioritized your initiatives, calculated your budget, done your resource allocation, outlined your KPIs, and spent the past few late nights seasoning your presentation for the board. And you aced it. Now, it’s time to start thinking about […]

Customer Engagement Strategy for the Airline Industry