AIRticulate

Engagement 101: AirAsia Continues to Innovate with “100th Dragon” Contest

By now, we should all be used to seeing innovative marketing campaigns from AirAsia. While the airline continues to adapt its route structure to the changing aviation landscape in the Far East, one thing that has remained consistent is its dedication to innovative, engaging approaches to brand communication. And that doesn’t just mean outbound. Instead, […]

Who Killed Rico? Air New Zealand’s Clever Move to Phase Out the Loveable Lunatic…

Who killed Rico? That’s the million-dollar, or free round-trip, question. Air New Zealand’s fuzzy little mascot that crept his way into our hearts over the past year, and took a starring role in several of my presentations, was recently “murdered” at a party in his posh new Hollywood home. In a move partially designed to […]

Icelandair Denver Photo Contest: Engaging and Effective Route Launch

I have been a part of route launches before, and I would say that for the most part, the only way the inaugural flight of a new route ever goes out full is if the tickets have been heavily discounted with promo fares. The ticket giveaway promotion is something I’ve been a proponent of for […]

Customer Engagement Strategy for the Airline Industry

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