AIRticulate

Points for Thoughts: Virgin America’s Quest to Know its Customers

Despite the longtime popular awareness in marketing circles that communication is a two-way street, I’m still amazed at how many airline marketing strategies revolve exclusively around push messages.┬áMost of the communication that reaches me is one-way: “we (the airline) are offering you X/flying to Y/or introducing Z.” But quite honestly, nine times out of ten, […]

Customer Engagement Strategy for the Airline Industry

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