jetBlue Trying to Get Away With It by Launching a Gameshow!

It may look a little Smurfy at first glance, but jetBlue is set to make history by becoming the first airline-cum-gameshow operator. From June 18th through 22nd, the airline will be streaming a travel trivia game live online from a New York studio. Hosted by the slick, smooth-talking Mark Hammerberg–a character seemingly straight out of […]

Customer Engagement Strategy for the Airline Industry