AIRticulate

Why Airlines Need to Reconsider What “Loyalty” Is Today…

Repeat customers may indeed be more valuable to an airline than new customers over time, as they represent a steady stream of revenue at a reduced acquisition cost. But how much revenue does a carrier need to give away for “loyalty” before the economic benefit of repeat versus new customers is flipped around? The goal […]

We’re Making History!

Hi folks…can’t write much on this one, as I just completed the longest travel day of my life. In the process of getting from Singapore, where I began the “day”, to Granada, Spain….I managed to touch the ground in Seoul, San Francisco and Frankfurt.  Fortunately, since I can survive off of jet fuel, I’m here […]

Customer Engagement Strategy for the Airline Industry

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