AIRticulate

Half-Assing It: Why Airline Marketing Efforts are Incomplete

Your mind is already halfway there. You’ve worked 14-hour days for past month, developing your strategic plan. You’ve prioritized your initiatives, calculated your budget, done your resource allocation, outlined your KPIs, and spent the past few late nights seasoning your presentation for the board. And you aced it. Now, it’s time to start thinking about […]

Sales Culture Rule 4: Shift the Deck Chairs Around.

“If you ain’t the lead dog, the scenery never changes.” Sales is a relationship business. That much I’m sure we can agree on. However, the less dependent an organization is on the individual relationships of its sales force, the healthier that sales team will be. In other words, the best sales organizations have the “Four […]

Customer Engagement Strategy for the Airline Industry

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