AIRticulate

Airline Branding: Too Many Missed Opportunities to Capture Goodwill

Public relations is a tricky animal, especially in the airline industry. Air travel is extremely volatile–externalities like weather and air traffic control often work against even the best airlines–which can significantly impact a traveler’s experience through no fault of the airline itself. And when a passenger’s journey is disrupted, logic often falls by the wayside […]

Customer Engagement Strategy for the Airline Industry

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