jetBlue Trying to Get Away With It by Launching a Gameshow!

It may look a little Smurfy at first glance, but jetBlue is set to make history by becoming the first airline-cum-gameshow operator. From June 18th through 22nd, the airline will be streaming a travel trivia game live online from a New York studio. Hosted by the slick, smooth-talking Mark Hammerberg–a character seemingly straight out of […]

Sales Culture Rule 5: Experience is for the Dinosaurs.

“If you’re a gifted flirt, talking about the price of eggs will do as well as any other subject.” Experience is overrated. Yes, I said it. Nice way to start a blog, right?  Come across as some brash know-it-all who can’t seem to find a hat big enough to cover his head? Hardly. Let me […]

Customer Engagement Strategy for the Airline Industry