AIRticulate

Why Airlines Need to Reconsider What “Loyalty” Is Today…

Repeat customers may indeed be more valuable to an airline than new customers over time, as they represent a steady stream of revenue at a reduced acquisition cost. But how much revenue does a carrier need to give away for “loyalty” before the economic benefit of repeat versus new customers is flipped around? The goal […]

New Whitepaper Out Today! (Hint: Download it Here!)

How many times have you read  a whitepaper that introduced new vocabulary to the English language? Specific to the aviation industry? My latest one (done in conjunction with SimpliFlying) does exactly that, introducing a concept called “Airrogance“, which is essentially arrogance applied to the airline industry when airlines fail to engage their customers in a two-way […]

Customer Engagement Strategy for the Airline Industry

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