AIRticulate

Engagement 101: AirAsia Continues to Innovate with “100th Dragon” Contest

By now, we should all be used to seeing innovative marketing campaigns from AirAsia. While the airline continues to adapt its route structure to the changing aviation landscape in the Far East, one thing that has remained consistent is its dedication to innovative, engaging approaches to brand communication. And that doesn’t just mean outbound. Instead, […]

Cathay Pacific’s “Blending Borders” Campaign: Engaging Customers from Hong Kong to Chicago…

Cathay Pacific has proven to be one of the better airlines over the past few years at engaging customers through online contests. While most airlines scoff at the notion of giving anything away for—gasp!!—free (!!!), Cathay hasn’t been afraid to do this. And of course given the collective time and effort made by contest participants, […]

Customer Engagement Strategy for the Airline Industry

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