AIRticulate

Creative Marketing: Candy as Payment?

How’s this for creative marketing? Train travelers using the Sanriku Railway network in Japan’s Iwate Prefecture can now use KitKats as train passes. The concept is part of a scheme by Nestlé to rejuvenate tourism in the northern province, following the devastating effects of the 2011 T?hoku Earthquake. Customers can buy special packs of KitKat for less […]

Customer Engagement Strategy for the Airline Industry

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