AIRticulate

ROI of Social? How about $25m Annually…

KLM owes a huge thank you to Eyjafjallajökull. Oh, you don’t remember our Icelandic friend? The volcano that erupted in 2010 which left thousands of passengers stranded in the wake of cancellations? Perhaps it’s little known history by now, but Eyjafjallajökull marked the beginning of what’s now a $25 million-a-year profit center for KLM. With phone channels busy, […]

Customer Engagement Strategy for the Airline Industry

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