Spirit Airlines Brings Back “The Weiner Sale”, With a Lesson in Virality to Match!

In today’s social world, airlines everywhere are looking for the secret to using social media to build their brand image, and ultimately loyalty, among customers. As with any public relations-related endeavor, the goal is to have their paid media (advertising) and owned media (social profile) activities lead to earned media, or buzz that consumers spread […]

Customer Engagement Strategy for the Airline Industry