AIRticulate

Points for Thoughts: Virgin America’s Quest to Know its Customers

Despite the longtime popular awareness in marketing circles that communication is a two-way street, I’m still amazed at how many airline marketing strategies revolve exclusively around push messages.┬áMost of the communication that reaches me is one-way: “we (the airline) are offering you X/flying to Y/or introducing Z.” But quite honestly, nine times out of ten, […]

Using Social Media to Charter a Plane? Virgin America says OK!

I like clothes. And I like social media. So it’s no wonder that I’ve been a member of Gilt Groupe, which offers “luxury” goods online at lower margins, with the aim to make up the discount with volume sold. I was quite shocked to open my latest set of offers, however, and see one from […]

If You Want to Engage Your Customers, Recognize Them First!

Airline best practices in e-commerce are rapidly evolving as airlines continue to devise methods to pull more business into their direct channels. The more airlines can get around ravenous middlemen in the sales process, the more of the sales price of any ticket sold they get to keep. But while the effort is increasing, the […]

Customer Engagement Strategy for the Airline Industry

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