Airbus Air Transport Seminar China: Presentation in Granada, Spain; 20 October 2011
I’ve posted my presentation from Airbus’ Air Transport Seminar for Chinese carriers, which took place today at the M.A. Nazaries Hotel in Granada, Spain.
This is a general overview of the state of social media in the airline industry, focusing on how social media has changed the traveler lifecycle and how airlines can better engage customers as a result. It is a similar presentation that I gave to Airbus’ Latin American customers in Miami a few weeks ago, with some examples and statistics changed for China. The audience included approximately 20 Chinese airline executives and more than 10 officials from the Chinese aviation authority.
Unfortunately, I do not currently have video footage available, but I have included some photos.
Also, see the conference agenda here.
