Hooray, So You’ve Got A Loyalty Program…Now What?
Frequent flyer programs (FFPs) are expensive. With a total value of outstanding miles in the hundreds of billions of dollars, not to mention the operational costs of implementing, managing and promoting the program, the fact that every major carrier has a loyalty program obviously means there isn’t much debate at the executive level that the […]
Sales Culture Rule 3: Well-Roundedness is Good!
“If you think education is expensive, try ignorance.” Education is awfully expensive for skills that will never be used in the real world. Unfortunately, I’ve been told by more than one individual in the workplace that the value of a university education, or even a Master’s for that matter, is primarily to “teach one how […]
