Turkish Airlines vs. Kobe Bryant: The Right Kind of “Engagement?”
As ABC zoomed in on Kobe Bryant’s scowl heading into a commercial break during the Los Angeles Lakers’ surprise loss to New Orleans on Sunday, the last thing I expected was to see Kobe smiling at me 10 seconds later. Due to various image incidents throughout his career, the world’s best basketball player today–and formerly […]
Half-Assing It: Why Airline Marketing Efforts are Incomplete
Your mind is already halfway there. You’ve worked 14-hour days for past month, developing your strategic plan. You’ve prioritized your initiatives, calculated your budget, done your resource allocation, outlined your KPIs, and spent the past few late nights seasoning your presentation for the board. And you aced it. Now, it’s time to start thinking about […]
