AIRticulate.

Qatar Airways Employing Stay-At-Home Moms?!? I Think Not!

A couple of months ago I posted an article here and on SimpliFlying about how United Airlines made a major gaffe in distributing napkins to 400,000 passengers a day that invited them to follow UA on Twitter without specifying the exact handle to search for. When I got home and tried to oblige the napkin, […]

Stick to the Point!

If my last post picked on United Airlines for leaving key information out of a message, this post will highlight the opposite extreme–including too much information so as to jumble a message. United has a corporate initiative called “Eco-Skies” designed to promote corporate responsibility to the environment. A noble cause, UA came up with a […]

Customer Engagement Strategy for the Airline Industry