Etihad Guest Introduces “Gold Elite” Tier, but What’s Next?
So, I got a sweet little “Dear Steven” message in my email today, to announce Etihad’s new “Gold Elite” frequent flyer program tier. This gives Etihad Guests members who earn 125,000 miles a year, or fly 60 segments, some additional benefits, most of which you can probably guess (better seats, lounge access, yada, yada, yada). […]
Hooray, So You’ve Got A Loyalty Program…Now What?
Frequent flyer programs (FFPs) are expensive. With a total value of outstanding miles in the hundreds of billions of dollars, not to mention the operational costs of implementing, managing and promoting the program, the fact that every major carrier has a loyalty program obviously means there isn’t much debate at the executive level that the […]
