Hey #AVGeeks: United Airlines Boeing 747 Taking Off Over Your Head!
This post has nothing to do with customer engagement, social media or any kind of airline business. No, this post, my inaugural of 2012, goes out strictly to my #AVGeeks. Taken from a long-term parking lot at SFO, this United 747 is bound for Beijing!
Prioritizing Precious Expenditures: Livery Design or Customer Experience?
Aviation buffs everywhere love a beautiful livery, but painting and re-painting a fleet isn’t cheap. As part of its merger with Continental, United Airlines is in the process of rebranding its livery—for the second time in the past seven years (see AirlineReporter’s hilarious account here). With a fleet of roughly 700, the physical process of […]
Why Should I?
As airlines continue to grow into the social media age, there seems to be a common, clumsy mistake that will likely become a major point of contention in this space: a call to action without a communicated incentive. Halfway through my flight from Washington (IAD) to Seattle last week, I received a special surprise along […]
